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Market demand assessments are often undertaken to determine the market appetite for a new product/commodity. These can be done individually, or as part of a feasibility study.

Market supply is measured in relation to the market demand, and the effective demand can be provided as an indication of the type, volume, and price of a particular product/development, as well as the perceptions of the market. For example, an assessment could be done to determine the potential demand that exists for a new product made from recycled materials based on the broader economic position, local market characteristics, and supply and demand factors within the recycling sector.

Techniques utilised include demographics and economic analysis, demand modelling, competitor/supply-side analysis, scenario planning, stakeholder engagement and market surveys.