Market Demand Assessments

Market demand assessments are often undertaken to determine the market appetite for a new product/commodity (individually or as part of a feasibility study) or to determine the effective demand for the development of property (industrial, commercial, or residential).

Market supply is measured in relation to the market demand, and the effective demand can be provided as an indication of the type, volume, and price of a particular product/development, as well as the perceptions of the market. For example, such an assessment can inform a potential investor about the potential demand that exists for a specific new product that they are interested in manufacturing based on the broader economic position, local market characteristics, and supply and demand factors within the relevant sector/industry.

Techniques utilised include demographics and economic analysis, demand modelling, competitor/supply-side analysis, scenario planning, stakeholder engagement and market surveys.

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