Market Demand Assessments

Market demand assessments can determine the effective demand for the development of property (industrial, commercial, or residential) or test the market appetite for a new product/commodity.

Market supply is measured in relation to the market demand, and the effective demand can be provided as an indication of the type, volume, and price of a particular product/development, as well as the perceptions of the market. For example, such an assessment can inform a private sector developer on the effective square metres of retail space that is in demand in a particular area, based on the broader economic position, local market characteristics, and supply and demand factors within the retail sector.

Techniques utilised include demographics and economic analysis, demand modelling, competitor/supply-side analysis, scenario planning, stakeholder engagement and market surveys.

 

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